Optimise your podcast for search engines
With podcasts now showing up in SERPs (Search Engine Results Pages), there has never been a better opportunity to build your podcast audience through search traffic. With Google’s recent update, you can now see podcasts that relate to your Google search directly in the SERPs. Google have also started automatically transcribing and analysing podcast audio to highlight podcasts in the relevant search results.
What is podcast search engine optimisation?
Podcast SEO is the process of optimising your website to give it the best chance of ranking for certain key terms in search results. This involves:
- Structuring your episode with search engine results in mind
- Creating an SEO rich website for your podcast
- Keyword research to support your podcast
- Podcast episode transcript optimisation
- Podcast metadata creation and optimisation
- Podcast link and citation building
- Podcast review generation
- Podcast RSS feed optimisation
Why is now a good time to optimise your podcast for search engines?
Google ranking podcasts is a new form of podcast discovery, so there has never been a better time to get a foothold in what is about to be an explosive industry. Although podcast creation and dissemination is not new, podcast discovery is still in its infancy. Now is the perfect time to begin optimising your podcast and growing your audience organically.
Is optimising your podcast for search engines worth it?
By ensuring that your podcast is optimised for search engines you can ensure that you’re able to ride the first wave of podcast discovery. Most podcast creators are yet to realise the power of podcast SEO, and therefore, with little competition, there has never been a better time to begin optimising your podcast for search engines.
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