How to create a podcast RSS feed

What is a podcast RSS feed?

A podcast RSS feed allows listeners to never miss an episode of your podcast, no matter what podcast listener they use. To get technical, it stands for “rich site syndication”, and to get really technical you can read more on here. All you need to know is that if you want listeners to find your show and keep coming back, you need to optimise your podcast, and to do that you need an RSS feed.

This is especially true in the current climate as more and more content is produced, and picking up casual listeners becomes a battle to stand out from the crowd. If you have a podcast RSS feed, you can ensure that your episode shows up front and centre in your listener’s podcast app time and time again.

How do I create a podcast RSS feed?

Your podcast hosting service should provide an RSS feed for you, and as you upload your episodes each one should be automatically added to your feed. You can create an RSS feed manually (

Whatever you do, you should ensure that you own your RSS feed. If a 3rd party owns your feed, they have control over your content and audience, which is a pretty big problem when it comes to podcast optimisation and podcast monetisation.

What do I do with my podcast RSS feed?

Once you have your feed, you should submit it to each of the directories (Apple, Spotify, Google Podcast etc.). You can also place your podcast RSS feed on your website so that your listeners can manually subscribe to it.

There’s not much more to it. A podcast RSS feed really just allows you to easily syndicate your podcast to your audience. Once you have it, you submit to directories and make public on your website to ensure that your podcast is readily available and easily discoverable. If you have any questions hit us up.

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